FOR IMMEDIATE RELEASE
“The beauty of Clinique service as you like it is that this approach allows consumers to customize their shopping experience based on their particular needs and preferences on any given occasion,” says Artur Klepacz, Brand Manager for Clinique Canada. “We want to give people the freedom to have great service on their own terms while, at the same time, put some fun, delight and surprise into the shopping experience.”
Clinique, a global leader in prestige beauty, unveils an innovative, new concept counter at The Bay in downtown Vancouver that is designed to deliver a dramatically different shopping experience to those visiting the Granville Street store. Extending over 1000 square feet within the cosmetic department, this Clinique environment is only the second of its kind to launch in Canada, and the first in North America to introduce bilingual English/Chinese product displays, signage and interactive features. This Clinique Service as you like it installation reinvents the traditional beauty shopping model by offering multiple levels of service, and innovative ways to shop and experience beauty products within a department store.
Inspired by today’s woman and her shopping preferences, this beauty haven utilizes modern design and state-of- the- art technology to break down traditional shopping barriers and improve functionality. The Clinique Service as you like it approach invites consumers to engage and interact with the brand on their own terms while in a creative and welcoming in-store environment. As a brand with a heritage steeped in consumer education and service, Clinique Service as you like it offers a customized experience where shoppers can choose from three levels of service that can be used alone or collectively.
The one-on-one consultation is perfect for the consumer who has time and wants expert skin care analysis and application tips. From daily skin care routines to makeup application tips, Clinique’s Full Service model is rooted in education offering product recommendations to deliver results, useful information to care for her skin and application tips she can apply at home. Clinique’s knowledgeable Consultants provide a comprehensive skin consultation and are equipped with unique-to-Clinique tools including the iconic Clinique Computer and the two-way Diagnostic Mirror.
For those who want to benefit from Clinique’s expertise, but prefer to learn and discover on their own or with a friend, the brand has developed an innovative, interactive alternative. Using software exclusive to Clinique on the Apple iPad® at Clinique counters, consumers identify their skin care concerns and receive personalized skin care recommendations using a 90-second computer-guided skin care analysis. The diagnostic tool processes over 180,000 product combinations that precisely match each consumer’s personal needs, and is available in several different languages including English, French, Mandarin, Japanese and Korean to name a few. At the end of the analysis, a printed receipt provides a list of custom-fit product recommendations which the consumer can also send to herself by e-mail. A Clinique Consultant is always available for support, and to help locate the products.
The newest addition to Clinique’s self-guided service option is a Choice Bar. Further customizing the shopping experience, a client may select and wear one of three colored bracelets indicating the type of service they are looking for including consultation, express service or to browse on their own.
The play-and-pay concept offers vibrant features, such as the Colour Bar, Foundation Bar and interactive Mascara and Lip Bars, in a welcoming, easy-to-use layout making it convenient for consumers to test, pick- up and play with their favourite products at their leisure. Additionally a Browsing Basket is not only convenient but also signifies to the Clinique Consultants that a consumer wishes to browse alone. Lastly, the Top Ten wall and Asia Best Sellers display offer well-edited assortments of current best-sellers in Canada and abroad.