I rarely (if ever) post the visuals or materials sent along in press packages, but marketing team at Anastasia continually outdoes themselves and produces creative visuals and promotional tools to share their vision for new collections. This year’s holiday collection is inspired by 70s music and glamour so it is fitting that the information was shared via a customized record jacket including a record prototype. When I see inspiring promotional materials it tells me that a brand is proud and confident in the product they are bringing to market.
Positively genius! I am so inspired by the visuals and can’t wait to recreate some of the looks.
Available now at Sephora: